Product Marketing Manager

This job has been Expired
  • Lương Cạnh tranh
  • Cấp Độ Quản Lí
  • Kinh Nghiệm 2 Năm
  • Bằng Cấp Đại Học
Mô Tả Công Việc
  • Responsible product families in line with the company vision, strategy and objectives for SDA. In addtion, surely manage to implement the actions in order to achieve these with closely work with the strategic team (CEO) and relative functions.
  • Work with PM Head in order to align the product strategies, development, communication, quality levels, etc. and must be based on Vietnam market demand and opportunities.
  • Determine product portfolio and manage Product Introduction Process together with Category/Business unit and strategy and in line with the organizations’s strategic intent and values.
  • Develop an Annual Marketing Plan that includes sales objectives (value and volume), consolidated and operating margin objectives, distribution strategy, Marcom, merchandising, marketing expenses etc. in line with company vision and strategy
  • Determine pricing based on framework, including benchmark to ensure profitability.
  • Conductd regular review of key marketing performance indicators and develop effective action lists.
  • Manage product life cycle including phase-in/out.
  • Manage to implement the approved marketing programs (including new product launch, Advertising campaign, various sales promotion activities, etc.) and maximize it.
  • Closely monitor the competitive activities and quickly take an action together with relative functions, especially Sales department.
  • Analyze and grasp the current situation (sales performance, competitive actions, etc.), and take necessary actions with timely manner. In addition, prepare the Monthly Operation Comments
  • Periodically provide reports about the progress of the business (sales performance, margin development, expenses etc.) and key activities to management vis various reports.
  • Control the marketing expenses within the approved budget.
  • Work closely with the key managers in the relative functions and surely tackle issues in responsible area, especially, the CS/ASS to minimize quality issues and negative impacts from eventual quality issues.
  • Provide products training to sales force, distributors, and promoters..if needed.
  • Make optimal use of Marcom tools provided by BU (i.e. Brand, ATL, PR, Internet, POS..)

Yêu Cầu Công Việc

  • Min 2-3 years of experience in related area
  • University level with Business / Marketing
  • Good knowledge of the market scenario, customers and competitors
  • Willing to learn and work hard and aim to growth
  • Ability to manage problem solving and work pressure
  • Good in communication in Vietnamese and written and spoken English is a plus