Brand Manager

This job has been Expired
  • Lương Cạnh tranh
  • Cấp Độ Nhân Viên
  • Kinh Nghiệm 2 Năm
  • Bằng Cấp Đại Học
Mô Tả Công Việc
  • Develop brand strategy (value proposition, positioning, pricing, etc.) and objectives.
  • Develop overall marketing plan and all marketing budgets for the brand.
  • Execute marketing plan to effectively reach customers, communicate value proposition and influence purchase decisions.
  • Define growth targets, strategy and tactics to achieve the growth targets for the brand.
  • Maintain brand performance which include sales achievement, brand equity / image and all relevant metrics / indices.
  • Identify required and necessary market research, analyze customer in-sights and identify target segments for marketing efforts.
  • Work closely with market insights team to execute all research initiatives and select third party vendors.
  • Oversee the production of all advertising and communication programs and work closely with marketing communications team to ensure effective execution as well as selection of agencies and vendors.
  • Lead competitor benchmarking studies for brand.
  • Participates in a cross functional team to develop new product, including providing inputs on market, customer, etc. and ensuring successful launch of the product.
  • Work with sales and trade marketing teams to ensure all materials, merchandises and communication are consistent.
  • Provide brand achievement progress / updates to category manager and CMO.
  • Other tasks related job purpose.

Yêu Cầu Công Việc

  • Minimum bachelor’s degree in business, marketing or advertising, MBA preferred.
  • 4+ years of brand management experience in beverage industry.
  • Proven record of successfully delivering brand results.
  • Experience in launching products and developing business plan.
  • Experience in working in cross-functional teams.
  • Proficient in MS Office.
  • Proficient in English is preferred.
  • Excellent written and verbal communication skills.
  • Strong interpersonal and teamwork skills, strong analytical abilities